Optimize Your Website for Google 2023: Easy Practical Tips

Did you know that 93 percent of all online experiences start with a search engine? People do searches daily, so you must optimize your site to improve your Google ranking

Easy practical tips to optimize website
Optimize Your Website for Google 2023


1. Building backlinks

Backlink building strategy is one of the important factors for better visibility in Google search engine, when it comes to better rankings in search engines, you want to attract links from trustworthy sites, getting links from the best sites requires some effort and you need to contact webmasters, publishers and bloggers To get backlinks from those sites.

Communication takes time and dedication. However, getting backlinks from trusted sites is well worth the effort, and it can have a huge impact on your Google rankings. It can also help people who are interested in your topics discover your business and thus your site.

2. Write unique and SEO-friendly content

The content is the basis - the content is the king, as Google always emphasizes improving the ranking and the appearance of your site in the foreground in the Google search engine.

That's why content marketing is so popular because it generates 6 times more conversions for the companies that use it. You cannot write and publish content, expecting immediate positive results. You need to write content that is optimized for search engines and users. this means:

  • Finding the right audience, relevant topics, and keywords
  • Incorporate your keywords into tags, meta tags, and content
  • Publish your content on fast-loading sites

According to studies, you can also improve your search engine rankings by focusing on content that provides accurate information and presenting it to your visitor smoothly. Topics between 1,000 and 2,000 words can rank better in search engine rankings. Make sure the paragraphs and sentences provide value to your readers and answer their questions.

3. Responsive website design with all devices

When creating a website, you should think about whether the design is responsive to all devices, because of the importance of this feature in increasing the percentage of appearance in the Google search engine.

Whether they are viewing your site from a laptop, tablet, or smartphone, they can read and navigate your website without problems. If you do not have a responsive website, you will not get a good ranking for the site. Google considers mobile ease of use as a ranking factor. In fact, Google now crawls and indexes sites (which allows your website to appear in search results) from a mobile-first perspective. This is why responsive design is critical to improving Google search engine visibility.

4. Increase your click-through rate in search results

You can also improve your search engine rankings by increasing your click-through rate (CTR). The Click-through rate describes the percentage of users who see your website in search results and click on it. For example, if 50 people see your site in search results, but only 25 people click, your CTR will be 50%. In most cases, your CTR will be lower than this. However, increasing your CTR can directly affect your Google rankings.

Studies show a strong relationship between search engine rankings and CTR. That's because people who click on one website more than others, from a search engine perspective, hint that it's more relevant than other search results.

You can increase your CTR (and improve your search engine rankings) in several ways:

  • Include your primary keyword at the beginning of the title tag
  • Add your own keywords and related words to your meta descriptions
  • Use schema markup, such as how-to or ratings for your page
 In Google Search Console, you can access and monitor the click-through rate (CTR) of your pages.

5. Use SEO-friendly videos and photos

When it comes to online content, website visitors don't want to read very long texts. They want illustrations, as well as videos, to help them figure out the topic.


Understandably and with clarifications by multimedia If your site's content does not contain multimedia, it may harm your ranking in search results.

You can improve your appearance in the search engine through appropriate images and videos in the field of SEO.

For example, you can upload images that meet the SEO requirements as follows:
  • Add title and alternative text to images
  • Upload images in a clear and small size at the same time
  • Convert image to WebP To load the page faster
Your videos must also adhere to SEO standards:
  • Use of structured data
  • Set a thumbnail for the video
  • Create a title and description that interests users and include your keyword
With these tips, you can improve your search engine rankings and provide a better user experience.

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